Hailey Bieber's Rhode Deal Unites Beauty and Billionaire Clubs
HEAVILY 80% 20% Wednesday, May 28, 2025, 4:22 pm
Two headlines converge on a landmark $1 billion deal as E.l.f. Beauty acquires Hailey Bieber’s skincare brand Rhode. The transaction propels the model into the exclusive billionaire club while blending celebrity allure with high-stakes corporate maneuvering—proof that sometimes beauty and business collide with flair.
The $1 billion acquisition of Rhode by e.l.f. Beauty marks a strategic expansion, with Hailey Bieber continuing as founder and chief creative officer.
The beauty mogul was seen smiling wide as the "Peaches" singer wrapped his arms around her and squeezed her chest.
Rhode h launched in 2022 and gained popularity with TikTok viral products such as its $18 "peptide lip treatments."
"As I've said, this is only the beginning," Bieber shared via Instagram alongside news of the major deal.
E.l.f. Beauty is acquiring Hailey Bieber's skincare brand Rhode for up to $1 billion as it looks to reach higher-income shoppers.
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