e.l.f. Acquires Hailey Bieber’s Skincare Brand in $1B Deal
Thursday, May 29, 2025, 9:22 am
In a dazzling beauty industry move, e.l.f. Beauty has secured a $1 billion acquisition of Hailey Bieber’s Rhode brand. Amid solo celebrations and stylish soirées, the deal underscores the growing clout of celebrity-backed beauty empires in a fiercely competitive market.
She’s an amazing mom, Vogue covergirl, and now a billionaire! Hailey Bieber can do it all! Her brand Rhode announced that they have signed a billion-dollar deal with e.l.f. Beauty, and the mogul went out for a solo dinner to celebrate. Watch the full video to learn more about this major milestone.…
The Rhode creator stepped out solo in West Hollywood, Calif., on Wednesday wearing a black LBD, matching heels and sunglasses.
Shares of E.l.f. popped nearly 25% on Thursday after the company acquired Hailey Bieber's skincare brand Rhode in a deal worth up to $1 billion.
e.l.f. Beauty has acquired Hailey Bieber's skincare brand in a $1 billion deal.
Model Hailey Bieber's Rhode beauty brand is set to be acquired by cosmetics giant E.l.f. in a $1 billion deal. CBS News correspondent Carter Evans has more.
Hailey Bieber’s beauty brand rhode just sold to e.l.f. for $1 billion CNN
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